SPORT & PERFORMANCE PSYCHOLOGIST

Perform better mentally,
when it truly matters.

NORELAY supports athletes, teams, and professionals in enhancing their performance through mental training and guidance.

Voetballer bereidt zich mentaal voor op een schot tijdens een wedstrijd
Experience, expertise, and guidance

Do you recognize this?

You work hard. You have talent. You have the drive. Yet, sometimes it feels like you're playing against yourself.

The stress peaks just when you need to deliver
Your thoughts are overwhelming your physical capacity
You find yourself second-guessing, overthinking, or feeling tense
Finding peace before, during, or after activity is challenging for you
You are aware of your potential, yet it doesn't always manifest
Een voetballer die met een actie de verdediger probeert te passeren.
our areas of expertise

Our services

Individuele mentale coaching van een jonge topsporter door Jan van Norel

Individual coaching

During individual sessions, we focus on themes such as self-confidence, tension, concentration, handling pressure, and developing mental routines.

Jan van Norel begeleidt een profclub tijdens een training in het stadion

Team building & group dynamics

Team programs emphasize communication, teamwork, role allocation, handling adversity, and building mental toughness.

Performance guidance

NORELAY helps athletes and professionals stabilize and calm their performance, especially under pressure.

Ruiter van TeamNL op haar paard tijdens een wedstrijd.

Workshops for sports & business

Workshops focus on mental resilience, communication, collaboration, and performance pressure.

Jan van Norel geeft een workshop mentale veerkracht aan medewerkers van een bedrijf
Experience, expertise, and guidance

Why choose NORELAY?

16+ years of top-level sports experience

Over 16 years of experience within professional sports organizations and performance teams.

Calmness, structure, and clarity

A calm and clear style of guidance that fosters trust, insight, and sustainable development.

Body & mind combined

A unique blend of sports psychology and movement sciences.

Jan van Norel draagt een zwarte Vitesse jas tijdens een training.
Guidance from experience, not just theory

About Jan van Norel

NORELAY was founded by Jan van Norel, a VSPN® Sports Psychologist, with over 16 years of experience in top-level sports. During these years, he worked at clubs like sc Heerenveen, Vitesse, and PEC Zwolle, where he observed daily the significant impact thoughts, emotions, and expectations have on performance.

This experience helps him truly understand athletes and professionals: the pressure, the tension, fluctuating performances, the search for calm and confidence — and the feeling that sometimes you're playing against yourself. That's why Jan not only looks at the mental aspect but also considers what happens physically. Both are important for optimal performance.

The approach is calm, clear, and practical. No complicated theories, but clear explanations and concrete tools that you can immediately use in training, competitions, or just in daily life.

NORELAY aims to be a place where you feel at ease: safe, trusted, and without judgment. An environment where you can work on focus, calmness, and mental growth.

So that you are stronger in the moments that matter.

Key areas of development

What does mental training offer you?

Focus & concentration

Learn to better focus your attention, so that stimuli and pressure don't throw you off balance as easily.

Self-confidence & mindset

Building a strong mental foundation, even on challenging days.

Emotion regulation

Dealing with disappointments, expectations, or stressful situations.

Recovery & energy

Learn to listen to your body and mind to prevent overload.

Luchtfoto van een roeiteam van acht personen dat hun slagen synchroniseert op donker water.
experiences

Read how these athletes regained their confidence and joy in sports

“Due to the constant performance pressure, I often felt mentally alone. Fortunately, at Norelay, I found someone who understood what it's like to constantly have to deliver top performances. I'm grateful for the mental development and guidance I've received.”
Young Athlete
"The mental resilience workshop greatly benefited our employees. Everyone left with practical tools and a better understanding of stress, collaboration, and behavior. The atmosphere during the session was safe and trusted."
Erik van der Linden
Team Leader, company

Who is NORELAY for?

NORELAY supports anyone looking to enhance their mental skills, from individual athletes to entire teams and organizations. The guidance is always tailored to the situation, level, and goals of the athlete or group.

Athletes
Teams & coaches
Professionals & leaders
Organizations & companies
Een tennisser in blauwe schoenen en korte broek maakt zich klaar om een ​​tennisbal met een racket te slaan op de tennisbaan.
Jonge zelfverzekerde keeper houdt voetbal stevig vast met keepershandschoenen.
guidance for young athletes

Young talents who want to grow in confidence and mental balance.

In addition to adult athletes, NORELAY also guides young talents in their mental development. Many young people face performance pressure, expectations, uncertainty, or tension around training and competitions.

With a calm and accessible approach, we work on self-confidence, focus, and enjoyment in sports, so that young athletes become stronger and more resilient, both within and outside their sport.

For leaders and professionals

For individuals who perform under pressure daily, just like top athletes

Twee professionals in gesprek tijdens een coachingssessie in een bedrijfsomgeving

Leaders, entrepreneurs, and directors often experience the same mental pressure as top athletes: responsibility, high expectations, decisions that matter, and moments when you seem to stand alone.

NORELAY helps professionals to function with more calmness, clarity, and confidence in demanding roles. By translating insights from top sports to the business world, the guidance becomes recognizable, practical, and immediately applicable.

Leidinggevende spreekt met medewerkers tijdens teamoverleg
location

Sessions on location or at NORELAY

A quiet, secluded space in a green environment where you can work on your mental development in complete privacy. Prefer to be at the club, with the team, or in the company? NORELAY also offers on-site sessions for individual coaching, team guidance, and workshops. Coaching where it works best for you.

Location

A quiet, secluded space in a green environment on the northwest Veluwe.
Jan van Norel begeleid een jonge sporter op het gebied van mentaliteit.
FAQ

Frequently Asked Questions

Find answers to the most common questions. If your question isn't listed, feel free to contact us.

Een mannelijke basketballer springt voor een lay-up op een indoor basketbalveld.
What does an initial session look like?

An initial session is primarily intended to get to know each other calmly. We discuss your goals, experiences, and what you currently need. There's no need to prepare anything. From this conversation, we determine together which guidance best suits you.

Do you only work with top athletes?

No. NORELAY works with athletes at all levels, from ambitious talents to elite performers. In addition, NORELAY also supports teams, coaches and professionals outside of sport who want to improve focus, mental resilience and performance.

Do you coach young athletes?

Yes, absolutely. Young athletes are very welcome. The coaching is adapted to the athlete’s age, sport and stage of development. Where appropriate, parents or caregivers can be involved, always in consultation.

Where do the sessions take place?

Sessions can take place:
- At NORELAY’s location
- On-site with the athlete, team or organisation
- In a training or work environment
- Online, if preferred

Together we choose the setting that works best for you.

What is the duration of a session?

A session typically lasts 60 minutes. Depending on the coaching programme, specific goals or a team/workshop setting, the duration can be adjusted.

What is the process to sign up?

Getting started is easy. You can fill in the contact form on the website or contact NORELAY directly by email or phone. After your enquiry, an introductory conversation will take place to explore your goals and determine the best approach.

contact

Request a free discovery meeting

For questions or to schedule a meeting, you can use the form below or the contact details provided.

Bedankt voor je bericht!
Ik neem zo snel mogelijk contact met je op.
Oeps, er ging iets mis. Controleer de velden en probeer het opnieuw.
Een voetballer neemt een voetbal aan tijdens een voetbalwedstrijd.